Seamless Video Posting on TikTok: Direct Post Integration with Editing Apps
- Oct 10, 2023
TikTok is launching a fresh functionality that enables its patrons to effortlessly upload videos from popular third-party editing apps such as Adobe Premiere Pro, Adobe Express, Twitch, SocialPilot, and ByteDance’s CapCut. This novel feature titled 'Direct Post' aims at meshing TikTok more intimately with developers of these apps, building on the already existing 'Share to' feature that lets third-party apps publish on TikTok with customized hashtags.
Direct Post provides these apps the potential to post videos straight onto TikTok and to leverage further tools such as setting captions, demographic settings, and more via their app interface and transfer the data to TikTok with just a click. This feature also eases the process for creators of extended videos to schedule their content uploads on TikTok via social media handling platforms.
The integration works to enable TikTok to utilize innovations in the broader creativity app domain, especially those exploiting AI technology for video editing.
To access the feature, creators need to verify their TikTok account within the third-party app. The apps intending to integrate with TikTok are subjected to an inspection process before they’re permitted to access Direct Post’s Content Posting API.
Fresh from unveiling a series of novel AI software at its MAX conference, Adobe has partnered with TikTok and will now make Direct Post available on Adobe Premiere Pro and Adobe Express, which features AI-driven editing tools.
Deepa Subramaniam, Adobe VP of Creative Cloud product marketing, said, “Real-time content publishing is ever-more crucial, and creators from different skill ranges need instruments that offer greater productivity sans limitations. The new Direct Post feature for TikTok in Adobe Express and Premiere Pro enhances speed and doesn't obstruct creative workflows".
Other collaborators include CapCut, a trendy video editing tool by ByteDance, TikTok’s parent company, which has now hit the $100 million mark.
Furthermore, Twitch streamers can now convert their clips to portrait mode for TikTok posting through Twitch's Clip Editor and then export them as drafts to finalize.
SocialPilot, a social media marketing software, is also joining the Direct Post party, providing automation in social media posting for professionals and businesses.
The API is open for creatives and video editing apps and will soon extend support for photos, too, according to TikTok.